I wanted to talk about the creation of the logo and branding for The Secret Society of Supply Chain on this fine evening. As a private network for the most powerful individuals in the supply chain industry created by Let’s Talk Supply Chain, The Secret Society of Supply Chain is an exclusive organization with three distinct groups: Supply Chainers, Women in Supply Chain, and The Creative Room for marketers in supply chain.

I was able to craft a professional and sleek logo that captures the essence of The Secret Society of Supply Chain. The circular logo features a lock symbol in the center on a box, symbolizing the exclusiveness of the brand while tying it back to shipping/supply chain. The use of dark teal, mauve, light moss green, and grey colors adds a touch of sophistication and elegance, perfectly representing the premium nature of the membership.

We honed in on the colors and circular design fairly quick in the process, andI wanted to share some of the variations I worked through while we were deciding on the final direction.

Here’s where we ended up - a sophisticated and exclusive supply chain network brand.

And, if you ended up here looking to join The Secret Society of Supply Chain, you can do so HERE.