My logo for a tree stump removal company, and the client came in with a great concept to get started.

The Process: we started with the silhouette of a man with his children. From there, I created a few variations that gave a different play on the silhouette. Mixed styles & added some color.

By combining two options, we got close to the final product. Instead of the safety yellow, we went with a red and blue. We combined the tree stump and silhouette with the badge style logo in the bottom right. The final logo is below with another version with an American flag in the background.